Role: Graphic Designer
Scope: Print Collateral, System Design
Industry: Higher Education
The work spanned a wide range of formats and audiences, requiring consistency across everything from letterhead and postcards to graduation boxes and volunteer materials.
The challenge was building a system flexible enough to support different needs while still feeling connected and recognizable.
I created a cohesive visual framework that could be applied across a variety of alumni communications and engagement initiatives.
The resulting system helped establish consistency across materials while allowing individual pieces to serve their own unique purpose.
This has been an especially enjoyable project because of its versatility. I’m always drawn to systems that can grow over time, and this feels like one with plenty of room to continue evolving.
